Monday, 6 January 2014

The Beauty of Simplicity

Have you noticed how much choice we have these days? How even the simplest of tasks like buying a coffee, choosing a loaf of bread has become and endless array of choices. Sometimes I wish that we had less choice. That we had to choose between this or that. That someone else would source a couple of possible options rather than me being faced with twenty different flavours and sixteen different sizes, ten different brands and 40 different prices. Which one is the best value for money? Which is going to taste best? Which one should I choose?

Shopping at the bigger stores is a nightmare. Just standing near the mayonnaise shelf and being faced with making a choice. I always choose the same brand, and if that brand isn't available then I walk away. But there are so many different sizes, flavours, bottle types, it simply blows the mind. I find it far easier to choose in a smaller store where their is less choice. Only a couple of brands, two or three sizes and only one or two flavours.

I long for the old days when you had a choice of eating what you were given or starving. Of a much simpler life where you ate simple food, rather than worrying because you haven't been able to source smoked garlic or honey roasted partridge (and that's just for the kids packed lunch).

In future when faced with buying a big item, I am going to ask the assistant to show me two possible options given my requirements and price bracket. In fact I will probably do what I did when I was buying my last laptop. Fed up with being shown a vast array of different laptops I eventually said to the assistant ' Ok if you were going to spend £x on a laptop, which one would you buy yourself?' He grinned and walked away from the array of rubbishy laptops he had been showing us and said very confidently. 'This one!..do you want it in red or blue?'

Fortunately choosing between this colour or that colour wasn't a big deal, we picked the blue one and off we went.

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