Tuesday, 31 December 2013

Following the moon phases

The new moon is a great time to start attracting things to you, starting new projects and getting organised. You may feel energized, or the urge to spring clean! This is due to the energies of the moon.

 The full moon is a great time for reflection and rest ~ some of you will notice that around the time of the full moon you feel sluggish and grumpy, that's normal, it's simply that time of the moon! Honour the way you feel, and work with your natural biorhythms. 

As the moon starts waning from the time of the full moon to the time of the new moon, this is a great time for de-cluttering, finishing off projects, making amends and finishing any relationships that are no longer working as they should. 

You can find the phases of the moon online or in your diary. If you want to work with the moon phases and see them as an ebbing and flowing cycle then you might like to put them into your online calendar so you can be reminded as they arise.


Ordering more abundance into your life!

Tomorrow (1st January 2014) is going to be a special day. It's where not only is it the first day of the new year it's also the new moon. Both of these on their own are great days to start new projects, wipe the slate clean, start afresh, and start attracting to you the things you want in your future. Combined, the power is going to be enormous.

How do you go about getting more abundance into your life? Some people write abundance cheques and for them this works well. However I am beginning to think that there might be a better system. Cheques for me have always had negative connotations, especially if I have been on the writing end rather than the receiving end. So this year I am going to try a new idea. Rather than writing a cheque, (which can be a bit limiting especially if what you want to attract into your life isn't actually money, but opportunities, things, people, experiences, breaks etc,) I am going to create an order form instead. Just like you would if you were going to order something over the internet.
This way you can list all the lovely things, people, experiences and opportunities you'd like to attract along the way!

Be specific, it is OK to ask for specific things, it's not rude no matter what your parent's told you!

Once you'd written down your order, put it away and forget about it. Don't keep placing it, worrying about it etc. I have a little jar that I put things in when I need to 'forget' about them.

During the next few weeks, look out for signs and for opportunities that might come your way that relate to your order. Follow up any leads you might have, look out for great sale bargains on items on your list, make a call to a prospective employer, take any opportunities that might arise.

Make your dreams come true!



Money needs to be money well spent!

If you're selling something be it a product or service, it needs to give your customers value for money.

They need to feel that the money they have invested in your product or services is going to give them more value than the amount they're spending on your product or services. If you have a bad back, not having a bad back is bound to be worth more than the £50-100 you would spend on visiting an osteopath/chiropractor to sort your back out. If you can't sleep, spending money on a new mattress will probably be worth the money you spend on it, if the end result is you get a good night's sleep. A dishwasher or washing machine is worth more than you will spend on it, because it offers you a time and energy saving solution to washing the pots by hand or visiting a launderette every week.

If you expect people to pay a premium price you have to offer them something vastly better than the cheaper option available on the high street, and you have to let them know that it is a vastly better product than they can get on the high street! No one wants to feel short changed so offering an inferior product or service, at an inflated price is only going to cause upset and hassle and make your customers or clients feel cheated. Annoy or upset your customers and they won't be back for more of your products or services and the comments they'll make to their friends won't lead them to come to you either.

Before fixing your pricing structure, find out what people would be willing to pay for such a product or service, and how often they are likely to buy it. A once in a lifetime purchase such as a wedding dress might have a greater ticket price than an every day jumper, but this is reflected in the sheer fact it is special and a once in a lifetime purchase. People need jumpers more frequently than wedding dresses, so are not going to pay huge amounts for jumpers, but would be happy to come and buy another jumper off you next week, should the one you buy off them this week be good value, hold it's shape, be washable, and fashionable.

If you are selling a premium product, make sure that your packaging and marketing materials also reflect this. Don't try fobbing off your customers with cheap bags, a website made by your neighbour, and marketing materials printed off on your pc! Make the whole thing look streamlined by choosing branding carefully to reflect your premium products and give your customer a premium experience. This way they will hopefully recommend you to their friends and come back to you next time they need a similar product or service.